Perla Carreira

PT

Perla was born in Rio de Janeiro, but since 2020 she has been living in Lisbon with her family. Graduated in advertising and postgraduate in research from UERJ, she began her professional career at Bradesco Seguros, working on qualitative and quantitative projects, focusing on the automotive and health sector.

With experience covering both” sides of the counter", he joined the team of large companies such as Nielsen and Kantar and, most recently, was head of operations at the Consumoteca Group, serving clients such as Unilever, Nestlé, C&a, Coca-Cola and Masterfoods.

For 10 years, she was manager of Consumer Market & Insights at L'oréal, leading the Hair category. In this journey, he was responsible for Strategic Planning and market research development for iconic beauty brands such as L'oréal Paris, Kérastase, L'oréal Professionnel, Redken and Vichy.

With more than 20 years of experience, Perla has mastered different qualitative and quantitative methodologies, but her real talent lies in people management. With a human, Strategic and always humorous vision, he has built a career that goes beyond data, creating genuine connections and leading teams with empathy and clear direction.

Even living abroad, as a good carioca, she loves the heat of Brazil, the samba, The Frozen chopp and the unique joy of our people. More than feeling homesick, she makes a point of taking Brazil with her wherever she goes. Whether in everyday life, in conversations with friends or in the professional environment, it is always promoting Brazilian culture, diversity and talent. For her, being Brazilian is a pride that transcends borders and translates into the way she shares her passion for the country with the world.