AYKÁ — roots of Brazil

Our DNA is Brazilian, our strategy is global.

We serve international companies aiming to understand and operate in Brazil, as well as Brazilian brands seeking to expand their impact worldwide. With tailored solutions, we connect the unique aspects of the local market to global demands, building bridges between cultures and turning insights into real opportunities.

People

Strategy and Market Intelligence

Natália Garcia

Natália is a graduate in Advertising from ESPM and a specialist in Data-Driven Business Strategies from IPOG. With over 10 years of experience in consumer insights, marketing, and market intelligence, she has built a career marked by her ability to combine strategic analysis and creativity to drive business growth.

People and Operations Management

Perla Carreira

Perla was born in Rio de Janeiro but has been living in Lisbon with her family since 2020. With a degree in Advertising and a postgraduate degree in Research from UERJ, she began her professional journey at Bradesco Seguros, working on qualitative and quantitative projects focused on the automotive and healthcare sectors.

Innovation and Client Relations

Roman Meytin

With an international journey that bridges technology, marketing, and human behavior, it was in Brazil that Roman found his greatest inspiration. The country’s vibrant culture and unique energy led him to co-found a market research company dedicated to understanding the Brazilian consumer. For him, true wealth lies in connections and the pursuit of transformative experiences.

Qualitative Research and Strategy

Lara Vainer

Psychologist specialized in qualitative research and UX, Lara has spent over two decades translating experiences into deep insights through attentive listening. She has collaborated with global brands, but it is in Brazil — with its diversity, affection, and complexity — that she finds her greatest inspirations and purpose.

Project Management and Operational Support

Matheus Calixto

Psychologist graduated from UFSC, Matheus works with market research, opinion, and UX, connecting numbers and people with an analytical eye and attentive listening. His experience in social projects and for major brands is shaped by the Brazilian identity that forms him—diverse, critical, and affectionate. For him, listening is about building bridges between data and realities, always with purpose and sensitivity.