Natália Garcia

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PT

Natalia is a publicist at ESPM and a specialist in Data-Driven Business Strategies at IPOG. With more than 10 years of experience in consumer insights, marketing and market intelligence, he has built a trajectory marked by the ability to combine strategic analysis and creativity to drive business forward.

With a keen eye on consumer behavior, market dynamics and cultural influences, he has led and supported growth strategies of renowned Brazilian companies, including Grupo RBS and NSC Comunicação, affiliates of Rede Globo in the south of the country, as well as Arena do Grêmio, Grupo Zaffari, Agibank, Kisafix Química and Cervejaria Dado Bier. He was also in charge of consumer insights projects and business strategies for brands such as Sicredi, Suvinil, LG, General Motors, Marcopolo, Unimed, Walmart, Grupo Petrópolis, Spaten, Docile, Panvel, Vivo, SKY, C6 Bank and Tramontina.

Purposeful brands and positive impact businesses inspire her. She values and actively dedicates herself to initiatives that promote

social transformation and drive real change.

Queen of music festivals, nature lover and card surfer, she found her refuge on the beaches of Santa Catarina. But regardless of the destination, he carries Brazil with him. Whether exploring new cultures or exchanging stories with people from different backgrounds, make it a point to share the wealth

and the diversity of the country. For her, Brazil is not just a place, but an identity that is expressed in every experience and connection she builds around the world.