Privacy Policy

At Ayká, we are committed to protecting the privacy of our clients, respondents, and team members. As a market research and UX company, we comply with applicable privacy laws, including Brazil’s LGPD, the European GDPR, and relevant U.S. and Latin American regulations.

This document outlines how we collect, use, and protect your personal data and informs you of your privacy rights.

1. Data Collected:

We may collect:

  • Personal identification: name, gender, email, phone, address, demographics.
  • Images, audio, or video during research activities.
  • Professional details: job title, company, industry.
  • Any data voluntarily submitted in forms or interviews.

2. Data Collection Methods

Data is collected when:

  • You sign up for studies or fill out forms.
  • You participate in interviews or research sessions.
  • Authorized recruitment partners collect your data with prior consent.

3. Use of Data:

Your data may be used to:

  • Conduct studies and research.
  • Ensure service quality and safety.
  • Fulfill legal and contractual duties (e.g., incentive payments, receipts).

4. Data Storage and Protection:

We store data securely (e.g., Google Workspace, Microsoft 365) with restricted access. Data is retained only as long as necessary.

5. Your Rights:

You have the right to:

  • Access, correct, delete, or transfer your data.
  • Object to or restrict processing in some situations.

To exercise these rights, contact: [email protected]

6. International Transfers:

When necessary, international data transfers are protected by appropriate legal safeguards.

7. Security Measures:

We use encryption, access controls, and regular training to protect personal data.

8. Staff Training:

Our team is trained regularly in data protection practices and legal obligations.

9. Cookies:

We use cookies to enhance user experience. You may manage them through your browser settings.

10. Updates:

We may update this policy periodically. The latest revision date will be shown on our website.

11. Contact:

Questions or requests: [email protected]

12. Supervisory Authorities:

If you believe your rights have been violated, you may contact your regional data protection authority (e.g., FTC in the U.S.).

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