Who Makes Ayká

Ayká is proudly and unapologetically Brazilian—rooted in the rhythm, resilience, and richness of our people. Our multidisciplinary team is predominantly female, reflecting the true driving force of Brazil’s consumer landscape: women, who influence 96% of all purchasing decisions nationwide. This lived perspective isn’t just data—it’s embedded in how we listen, lead, and deliver.

We bring not only professional expertise, but also cultural fluency and emotional intelligence—critical to understanding the nuanced realities of Brazilian households, communities, and markets.

Ayká was born from a passion for decoding human behavior, but more than that, from a deep and abiding love for Brazil. Our work is guided by empathy, insight, and a belief that true understanding begins with real connection.