What we do
The Brazilian Jeitinho
masculine noun - INFORMAL • BRAZIL
- A creative, authentic approach to solving problems—rooted in flexibility, optimism, and a uniquely Brazilian warmth.
- The graceful art of turning challenges into opportunities—with skill, charm, and heart.
At Ayká, the jeitinho is more than a cultural trait—it’s our strategic advantage.
We’re not just a market research company. We are interpreters of Brazil’s essence—blending data, empathy, and technology to uncover what truly moves people. We don’t just study the market; we live it, breathe it, and know how to listen deeply.
From bustling metropolises to remote corners of the country, we dive into Brazil’s vast social landscape—not only to capture data, but to understand the unique stories that shape behaviors and decisions. And while our process is empowered by advanced technology, including AI-driven tools for speed, precision, and scale, our real differentiator remains irreplaceable: human insight.
Because, in the end, the real and irreplaceable differential of Ayká is in human value.
That’s our JEITINHO.
We connect those who ask the right questions with those who hold the real answers. On one side: seasoned professionals who design strategic research, decode complexity, and transform findings into action.
On the other: real people, with real stories and authentic behaviors that shape Brazil’s consumer pulse. And we know exactly how—and where—to find them.
Tailor-made solutions
We don’t believe in one-size-fits-all. Our solutions are modular and customized, designed to fit your needs precisely, whether you need quick-turn agile insights or deep, exploratory studies.
Always guided by the question: What will truly move the needle for your business?
We Know Where to FindIn a country as diverse as Brazil, knowing who to talk to—and how—makes all the difference. Every recruitment is unique. Our trusted methods ensure authentic engagement, giving you access to voices and stories that typical methods might miss.We listenWe don’t just collect responses—we listen with intent. We seek the why behind the what, tuning into emotions, context, and nuance. Every voice matters. Every story holds insight. And every detail could be the key to unlocking your next breakthrough.We Dive DeepSurface data can only take you so far. We go deeper—decoding behaviors, tracing patterns, and connecting the dots others overlook. We combine cultural fluency with analytical rigor, powered by both intuition and AI, to deliver insights with soul and strategy.We TranslateWe don’t stop at analysis—we turn insight into action. We craft compelling narratives that translate complexity into clarity, and data into strategy. Our focus is real impact: insights that don’t sit in a report, but drive results.
5 continents
We take our expertise all over the world
18+ countries
We impact global markets with our vision
5M+ lives
We take our expertise all over the world
80K+ hours
We create spaces for learning, exchange, and conversation
100+ years
We combine experiences to build new perspectives