What we do

Our borogodó

masculine noun-INFORMAL • Brazil
  1. Special, elusive attractiveness; charm.
  2. Natural fitness, or you have, or you do not have.

We are more than a market research company, we have our special way of living and understanding Brazil in its essence.

We dive deep into the roots of the Brazilian people, but especially into the roots of each Brazilian we hear, delving into their stories and translating their behavior to the world with sensitivity.

We have as allies several technological tools that make processes faster, more accurate and scalable. This combination of technology and human talent generates valuable results.

But Ayká's real and irreplaceable differential will always be in human value.

This is our BOROGODÓ.

1. Trained professionals

Professionals empowered to formulate the right questions, interpret results with sensitivity and strategic and cultural knowledge, translate data into powerful stories that connect brands and consumers with meaning.

2. People who have something to say

People who have something to say with content, experiences, experiences and impactful behaviors that we know well where to find for this Brazilzão.

Tailor-made solutions

We deliver tailor-made and modular solutions, you can choose which stage you want to hire. Processes can be agile and objective up to deeper investigations. We are guided by customer needs. For us, the important thing is to offer answers with the potential to illuminate paths and inspire action.

  • We find it We know who to talk to, where to collect the most accurate information. No recruitment is the same as the other, we have created a unique symbiosis and the result is always valuable.
  • We listen We love to listen, dialogue, and find the particular universe that arises from listening. Stories tell a lot, but for us they tell a lot more.
  • We dive in We go deep and debug people's stories with sensitivity, understanding behaviors, deciphering patterns and creating reflections from the objectives of the study.
  • We translate We bring our findings to life, creating tailor-made solutions in flexible formats that mold to the needs of each project. Translating meets, listens and dives into a bespoke solution.
5

Continents where we operate

18+

Countries where we are present

5+ mi

Lives impacted by our work

80+ mil

Hours of conversations, exchanges and learning

100+

Years of accumulated experience

Shall we talk?